Unlike
any other forms of information, images make a huge impact on SEO ranking.
Images deliver the message 5 times faster than any other elements. Simply, a
picture is worth a thousand words.
Imagine
a webpage containing a block of content with zero images, terrible right? Your
audience will lose interest staying on your page if it doesn’t contain any
interesting elements such as images, videos, and graphics. The more usage of
images receives more traffic and leads undoubtedly. With images, you can
deliver your message visibly without making any difficult to your audience in
understanding the content.
The
biggest advantage of using images is your web page will be more search engine
friendly. Yes, search engines are attracted by the images than a set of text
content. So you need to understand the effective use of images and the ways to
promote them as a favor to the popular search engines.
Relevant
Spots for Image Usage
You
can draw thousands of eyes and clicks only if you find the appropriate spots
where the people gather often. For instance, the spot you use should be
attractive and more likely visible to your target audience such as,
• Web page listings
• Paid ads
• Navigational links
• Shopping listings
• Maps listings to local ATV shops
• Other media formats
Use
images in the above-mentioned spots so that it can collect huge eyeballs turn
over your page. When using images add some creative efforts then check whether
it has a creative design, flow of content, simplicity and well structured.
So
how do you give best ranking? The
highly credible sites have a great ranking advantage. To make a website
credible and well-liked, you need to understand certain factors. Search engines
are attracted by the images so check if your images have following factors,
Keyword
Usage
The
usage of keywords can help your website easily identified by the crawlers.
Using keywords in file names, alt text, URL of the image and content near the
image, makes a huge impact on the ranking website on the first page of the
browsers.
Additionally,
the following factors also create a great difference in ranking, which
includes,
• Strength of pages containing images
• Embeds
• Shares and tweets
• Color and image size
• Category and tags
When
the image is identified by the search engines, it automatically pushes your
site to the first page of crawlers. The above factors will help for that and
gradually achieve expected reach among your target audience.
Types
of Images
Before
submitting your image, analyze which type of image would be suitable for your
content. Regardless of countless images, here is specified some of them,
• Products
• Infographics
• Screenshots
• Events
• Resources
• Statistics
You
can select one of the above types based on the theme of your website you are
promoting.
Author Bio: Shunmuga Sundari