Showing posts with label 10 SEO TIPS. Show all posts
Showing posts with label 10 SEO TIPS. Show all posts

Friday, December 29, 2017

Tips to Optimize your Homepage

The homepage is the doorway to your entire website. A customer looks your homepage primarily and then they decide whether to buy or not the specific website. As the quote said, “First impression is the best impression”, you need to show your website as impressive as you can by making your initial spot “Homepage” attractive and enticing.



Many SEO strategies ask you to enter homepage URL rather than other inner pages. So that you need to put extra efforts to show your homepage look unique and special than any other pages. For your relevant, we have gathered some tips to optimize a homepage, continue reading.

Headline

The headline of the home page plays a vital role in attracting your target audience. The headline you are choosing should consist of 6 to 12 words maximum. The headline is the first thing that your customer looks at first, so it should be as catchy as possible. The headline should give the answer for “what purpose the website is built for?”

Before finalizing your headline, let your mind flow with all the possible ideas. Once you deliver all your ideas, try to combine them into a simple and unique headline. The headline should be simple and understandable.

List Your Unique Offers

Even though you will have a separate page for offers and deals, it could be better if you have a few attractive and special day offers on the homepage. This will attract your audience and make them visit offers page certainly. This is the best way to optimize your homepage.

Call to Action

The aim of your website is to make your customer to buy the product. Call to action field is amazing help you for that. A call for action is a field that place on the home page, which calls your customer to navigate to the purchasing spot.

A call to action is an element and a clickable button, which is used to inform the customer to buy the product. All you need to do with it is proper discrimination of colors and size. You can differentiate the button color by making it dark and bigger in size.

Images

Images are widely used for better understanding of information. More than using text, showing through images can easily deliver the message. Moreover, using the image on the homepage really increase the standard of your website and helps you show information in an attractive manner. You find the same even some better advantage from using videos as it doesn’t require any effort to inhale the information. Take some time to make a decision on what image could be suitable for your home page.

Success Rate

Customers look for a company which is reliable and reputed one. How do they determine the reliability and reputation of the company? Probably they ask about your existing customers who have already done a project with you. By looking at your home page, your customer should know about your successful project. If it is a business website you can use product reviews from the customers.


Optimizing your homepage will surely accomplish your expectations over the success rate. By following the above-mentioned points, you can achieve the best results.


Author Bio: Shunmuga Sundari is a freelance writer who offers SEO and Technical content for various niche blogs. She is a journalist by education and a writer by profession. 

Saturday, December 17, 2016

Ten Important SEO Tips You Need to Know to Boost your Rankings

As a Digital Marketer you would know the vast changes that SEO has experienced in a decade. But certain steps that are being implemented in SEO remains stable .
Whenever there is a Google Algorithm Update, the way of doing SEO also gets changed. Some technique that are helpful to gain back links today may be zero tomorrow or in future, if some google algorithm update occurs.
Nothing can be predicted in SEO. But following certain steps effectively will help you to increase your organic traffic and improve your ranking in SERP’s.

Ten Important Steps you need to Follow in SEO

Proceed below to know the top ten tips that you should follow in SEO for reliable and penalty free rankings.

Tip 1: Page Load Speed

People search for some queries and your website get listed on the search engines.
Happy? But…
What if your website is taking too much of time to load?
Visitor will skip your website and go to another source. You may think this is not a big issue, but do you know that one second delay in page speed can cause 10% of loss in your conversion rate?
So now you would have known the importance of page load speed. Google had included the page load speed time also as one of the ranking factors in search engines.

Tip 2: Linking to other Websites

There is a negative feedback in the digital marketing field that linking to other blogs can affect your website’s growth, But this is wrong. If you link out to other sites which has relevant content, your site will have high value in search engines.

Tip 3: Make your content clear for Humans first

Many of the digital marketers have a wrong tactic that it's good enough to write an article just for the search engines to understand.
What if you are writing an article for your website, sharing it but that is not in the way to understand or not readable by the humans?
Your content should be simple, clear, precise, attractive and in an engaging way for the people to understand. The new focus on ROI and not the rankings. So adapt to simple and unique writing.
Tip 4: Focus on Inbound Links
Searching for blogs, commenting on both dofollow and nofollow blogs naturally will make your profile cool and effective. You can allow other authoritative sites to link on your website, this won't affect your rankings or ROI.
Tip 5: Implementing Software for your SEO
Once you are clear about your SEO goals, you should concentrate on various software to track your SEO.
Google Analytics, Search Console are the most common tools that are used to track your improvement on search engines. There are many different types of free and paid web analytics tools for the success.

Tip 6: Unique Meta tags for your site

The main thing a visitor sees in your website is the meta title and description of your website. Make it clear and relevant to your website so that visitors comes and there are chances of converting them into leads.

Tip 7: Focus Page URL

If your website is about Search engine updates , you must clearly have the keyword in your Permalink URL ,that could be understood by humans .This will make your site more leverage and powerful.
Tip 8: Social Signals
Social Signals are very important to promote your website. People know easily about your website if you share your posts in various social media platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram etc.
Tip 9: Right Keywords in your Images
SEO is nothing if you don't have images in your website. Google has a section for Images in their page. Do you know why? This is a effective seo tool for your website to know. If you are giving right keywords for your image, your site would get valuable traffic .
Tip 10: Unique & Fresh Content
The main drawback of a digital marketer is not creating a unique content for their website. A fresh and unique content is the mandatory one for your website to go places in search engines.
Focus on unique, fresh, relevant content for an effective and stable rankings in the SERP’s , also it helps your ranking to last longer.
Final Words…
The important process in SEO is to choose the right keywords for your website to rank in SERP’s. Always prefer long tail keywords rather choosing short-term keywords.
For Eg if you need a keyword for social media effective updates, you can take the same as your keyword instead of choosing Social media as a keyword. Long tail keywords only can help you to reach the target easily and effectively.
I assure that if you are following the above steps genuinely and regularly you definitely will see your keywords improving in search engines and you will acquire more leads.
What SEO technique you are following to improve your ranking on the SERP’s?