Important Image Optimization Tips You Should Know

Unlike any other forms of information, images make a huge impact on SEO ranking. Images deliver the message 5 times faster than any other elements. Simply, a picture is worth a thousand words.

Imagine a webpage containing a block of content with zero images, terrible right? Your audience will lose interest staying on your page if it doesn’t contain any interesting elements such as images, videos, and graphics. The more usage of images receives more traffic and leads undoubtedly. With images, you can deliver your message visibly without making any difficult to your audience in understanding the content.

The biggest advantage of using images is your web page will be more search engine friendly. Yes, search engines are attracted by the images than a set of text content. So you need to understand the effective use of images and the ways to promote them as a favor to the popular search engines.

Relevant Spots for Image Usage

You can draw thousands of eyes and clicks only if you find the appropriate spots where the people gather often. For instance, the spot you use should be attractive and more likely visible to your target audience such as,

•    Web page listings

•    Paid ads

•    Navigational links

•    Shopping listings

•    Maps listings to local ATV shops

•    Other media formats

Use images in the above-mentioned spots so that it can collect huge eyeballs turn over your page. When using images add some creative efforts then check whether it has a creative design, flow of content, simplicity and well structured.

So how do you give best ranking?   The highly credible sites have a great ranking advantage. To make a website credible and well-liked, you need to understand certain factors. Search engines are attracted by the images so check if your images have following factors,

Keyword Usage

The usage of keywords can help your website easily identified by the crawlers. Using keywords in file names, alt text, URL of the image and content near the image, makes a huge impact on the ranking website on the first page of the browsers.

Additionally, the following factors also create a great difference in ranking, which includes,

•    Strength of pages containing images

•    Embeds

•    Shares and tweets

•    Color and image size

•    Category and tags

When the image is identified by the search engines, it automatically pushes your site to the first page of crawlers. The above factors will help for that and gradually achieve expected reach among your target audience.

Types of Images

Before submitting your image, analyze which type of image would be suitable for your content. Regardless of countless images, here is specified some of them,

•    Products

•    Infographics

•    Screenshots

•    Events

•    Resources

•    Statistics

You can select one of the above types based on the theme of your website you are promoting. 

Thinking of promoting images? Don’t forget to fix the above things on your image before promoting it.

Author Bio: Shunmuga Sundari