Do you want your post to be understood easily by search
engines?
Do you want to make it easier to understand which keyword your
website or blog should rank for , by the search engines?
Yes?
Then you are in the right place. Here we are going to know
about the secret of making your website and blog posts keyword targeted and how
to bring your website in top first place in the search engine Using Effective SEO
Techniques in a simple and detailed way.
On page
and off page optimization are the two main factors that are very
important to optimize a website or blog. First let’s see about on page
Optimization.
First you have to know that one page seo optimization is
different from on site optimization. In on page we optimize the content for our
targeted keywords. Using of proper keywords, headings, quality of the content
and many more factors are included in it. Let’s have a detailed look of each factor
one by one.
Importance
and why you need On Page Optimization
When you publish a post and if it has not reached the first
page in the search engine, do you ever analyzed the reasons or mistake you have
done? Search engines are a set of algorithms which looks into the various
factors to rank your page for the targeted and related keywords.
Top On
Page SEO Factors
Now let’s see some of the important On Page SEO factors for blogs and websites which will help you in
ranking first in search engines.
The first and important on page factor which really have a
major role is the blog post title. The title describes whether our posts will
be doing well on search engines or not. Towards the beginning of title tag we
should have a targeted keyword. Do not repeat the sake keywords, so that you
can get better rankings on search engines. Title characters are very important
it should be about 65 characters including spaces.
Search engine optimized URL Structure is very important. Have
the targeted keyword towards the beginning of the post URL. Don’t use special
characters, brackets, symbols, commas etc in your URL Structure. Use alphabets
and numeric from 0 – 9 in your URL structure, and to differentiate two strings
in URL structure you have use dashes. Make sure you follow a pretty permalink
instead of some random strings in your permalink URL Structure.
Use H1 tag for the post title, and h2, h3, h4 etc to highlight
various subheadings and important points. Repeating h2 or h3 tags too many
times will be taken as negative seo practice.
1.5 % with mix of LSI keywords should be the keyword density.
Use you keyword in the first paragraph and then in the last paragraph apart
from regular use in the post content. You should have bold, italics and
underlines to highlight important phrases and keywords in your post.
Solely and relevant Meta keywords and descriptions with each
of your post is very important. Use target keywords in the Meta descriptions
and Meta keywords. The Meta description tag will be the summary for your post.
The length of the Meta description must be 160 characters including spaces.
Write user friendly Meta description tags for good click through rate in search
engines. Google don’t prefer Meta keywords now.
Image Optimization helps in driving huge traffic from image
search. To make your post more focuses and targeted, keywords in alt text and
image and image title helps a lot. Add one or more images to your posts. Use
targeted keywords as a part of image name, image alt text etc. Use of images
makes your post attractive and interesting. Add only small size images, if you
add large images it will slow down your page speed and therefore will lower
down your page rankings because now a day’s website load time is considered as
one of the ranking factor on Google organic search.
A post which carries minimum 700 words will look and rank
higher in search engines. Write long, well researched blog posts while
targeting high competitive keywords in your niche. Writing natural and related
topic that covers everything in your topic would be the additional benefit.
Link your blog to other related blog to send additional page
rank and traffic to them. This will lead the readers to stay more time on your
blog. Do not over do it. Use keyword rich anchor texts while your interlink to
your own posts which will help in posts to perform better on Google and other
search engines for their targeted anchor texts. But don’t confuse search
engines with two similar post for the same keyword.
- External
Websites Linking
It would be the great idea to link out to external websites,
but have to be careful in linking only to the trusted websites. Use no follow
tag to avoid passing page rank and search engine rankings to bad neighbors and
to know about the authority or popularity of a website. Do follow link for
trusted websites. If not you can try to link with wiki article which is
considered as one of the most authoritative source of info. Linking to useful
resources will make your content more informative and increases the credit ability.
Write engaging contents so that search engines love new and
unique contents and will rank high in search engines. You can do this by asking
some questions or you can ask their opinions on topics relating to your posts.
On Page
SEO Checklist
Here I have mentioned few On
Page SEO Checklists to follow in 2016 to rank your posts top in search
engines
Keywords
Usage
v In Title
v In
permalink
v In First Paragraph
v In image alt tag
v Tweaked keywords in H2 or
H3
v Bold, Italic and underline
Important keywords and phrases
v External links to relevant
and trusted sites
v Internal links to related
articles
v Remove stop words from
permalinks
v Add Multimedia’s like info
graphic, slides, video etc
v Longer content length
v Compress and re size image
before uploading
v Website loading speed
v Use LSI Keywords
Other Things To
follow
- Meta title – less than 65 characters
including spaces
- Meta description – less than 150
characters
- Use Social SEO plug-in, add image for
twitter, face book
- Have social sharing buttons at the
end of every posts
- Have related posts after blog posts
to decrease bounce rate
Things that you
should not do
- Only one h1 tag
- No repetition of h2 and h3 tag
- Keyword density should not be more
than 1.25%
Things to note
before Starting
- Keywords in the beginning of the post
title
- Use long tail keywords
- Remove dates from the posts if you
are writing in the evergreen niche.
- Longer content length, better ranking
- Ask users to take action at the end
of the post
Off Page SEO Techniques
We have seen how to do on page seo techniques, addition to
this performing off page optimization
is also very important. Here I have listed few off page optimization techniques
that will drive you traffic and back links, leading to increase in sales.
- Creating communities in Social
Media Sites
- Find relevant niche blogs for
link building
- Focus on Blog Commenting
- Forum Postings
- Blog Directory Submissions
- Social Bookmarking
- Search Engine Submissions
- RSS feed Directory Submissions
- Article Directory Submissions
- Link Exchange
- Guest Posting
- Link baiting
- Answering Questions
- Guest Postings
- Video Submissions
- Photo Sharing
- Local Directory Submissions
- Press Release Submissions
- Classifieds Submissions
- Document Sharing
- Info graphic Submissions
Performing off page optimization using above method, you will
get high ranking and leads for your site, but you have to do it very carefully,
if u do it in a wrong way this may be considered as negative SEO practice and
will lead to penalization of sites.
if you are interested to go with seo firms, then that also would be the right way because, they follows the myths in a right way. You can find the best seo company in chennai and try out them.
So what kind of techniques you follow for on page and off page
techniques in 2016? Please mention some
of the topics if I missed in both on page and off page for 2016 in this blog!
Let’s meet in the comment section below.
